Breathe™
Products & Services
Breathe™ is unique. It is the only program of its kind that effectively teaches each individual about the seven key characteristics that promote success—such as the ability to cope with stress, prior quit experiences, support from family and friends, and much more.
After identifying each individual’s self-efficacy around his or her seven key characteristics to quitting successfully, Breathe™ provides an individually tailored action plan, just as a health coach would. This action plan includes personally relevant information and education about smoking-related behaviors, as well as focuses on the individual’s specific issues around prior quitting experiences, motivation, self-confidence, habits, barriers, triggers, alcohol social support, etc. Breathe™ also includes several interactive tips, tools, and resources.
To further increase quit rates, Breathe™ also identifies and addresses common smoking co-morbid and co-behavioral issues such as weight, depression, and stress for each individual.
UNMATCHED OUTCOMES
- 57% quit smoking
- A Breathe formulized random control trial showed a 19% Intent-to-Treat quit rate
- 93% of participants who quit smoking indicated they were Confident, Very Confident, or Extremely Confident they could remain quit
“I still can’t believe that I’ve quit! After 27 years of smoking, I finally did it and the Breathe program played a big part. There were many times I felt the urge to light up, but your program was so encouraging. I feel so FREE now!”
Breathe™ Participant
